What is micro-vertical in SAP SRD-MKT - ByDesign Marketing/Field/Services (Owner: SLS)?

SAP Term: micro-vertical

• Component: SRD-MKT

• Component Name: ByDesign Marketing/Field/Services (Owner: SLS)

• Description: A sub-division within a specific industry. For example, frozen food and dairy farming are both micro-verticals of the consumer products - food industry. Specialized solutions are created for various micro-verticals.

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• Key Concepts: 
  A micro-vertical is a specialized market segment within a larger industry. It is a way of targeting a specific customer base within an industry, such as focusing on small businesses in the retail industry. This allows companies to tailor their products and services to meet the needs of this specific customer base. 
  
  How to use it: 
  The SAP SRD-MKT ByDesign Marketing/Field/Services component can be used to identify and target micro-verticals within an industry. This component provides tools for segmenting customers into micro-verticals, such as by size, location, or other criteria. It also provides tools for creating targeted marketing campaigns and services tailored to the needs of these micro-verticals. 
  
  Tips & Tricks: 
  When targeting micro-verticals, it is important to understand the needs of the customers in that segment. Researching the market and understanding customer preferences can help you create more effective campaigns and services tailored to that segment. 
  
  Related Information: 
  For more information on micro-verticals and how to use the SAP SRD-MKT ByDesign Marketing/Field/Services component, please refer to the SAP Help Portal or contact your local SAP representative.