1. SAP Glossary
  2. Demand Management
  3. micro-market


What is micro-market in SAP IS-R-DM - Demand Management?


SAP Term: micro-market

  • Component: IS-R-DM

  • Component Name: Demand Management

  • Description: An instance of the lowest level of the market hierarchy, representing a group of products and stores.


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  • Key Concepts: 
    A micro-market is a small geographic area within a larger market that has its own distinct characteristics and needs. In the context of SAP IS-R-DM Demand Management, a micro-market is used to define the demand for a particular product or service in a specific area. This allows for more accurate forecasting and planning of resources. 
    
    How to use it: 
    In SAP IS-R-DM Demand Management, micro-markets can be used to define the demand for a particular product or service in a specific area. This allows for more accurate forecasting and planning of resources. To create a micro-market, you must first define the geographic area and then assign the appropriate product or service to it. You can then use the data from the micro-market to create forecasts and plans for that particular area. 
    
    Tips & Tricks: 
    When creating a micro-market, it is important to ensure that the geographic area is accurately defined. This will ensure that the data from the micro-market is as accurate as possible. Additionally, it is important to ensure that the product or service assigned to the micro-market is appropriate for that particular area. 
    
    Related Information: 
    SAP IS-R-DM Demand Management also includes other features such as demand planning, demand forecasting, and inventory management. These features can be used in conjunction with micro-markets to create more accurate forecasts and plans for a particular area. Additionally, SAP IS-R-DM Demand Management can be integrated with other SAP modules such as SAP ERP and SAP SCM to provide an even more comprehensive view of demand management.
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