What is 'retailer' in SAP SRD-CRM - CRM-Customer Relationship Management?

retailer - Overview

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A person or enterprise that sells goods to a customer.

retailer - Details

• 
  Key Concepts: 
  A retailer is a business that sells goods and services to customers. In the context of SAP Customer Relationship Management (CRM), a retailer is a company that uses SAP CRM to manage customer relationships, such as sales, marketing, and customer service. 
  
  How to use it: 
  Retailers can use SAP CRM to manage customer relationships by tracking customer data, creating customer profiles, and managing customer interactions. They can also use SAP CRM to create targeted marketing campaigns, track sales performance, and analyze customer feedback. 
  
  Tips & Tricks: 
  Retailers should take advantage of the analytics capabilities of SAP CRM to gain insights into customer behavior and preferences. This will help them create more effective marketing campaigns and better serve their customers. 
  
  Related Information: 
  SAP CRM also offers tools for managing inventory, pricing, promotions, and loyalty programs. Retailers can use these tools to optimize their operations and increase their profits.