What is 'retailer' in SAP IS-M - SAP for Media?

retailer - Overview

• Component: IS-M

• Component Name: SAP for Media

• Description: SAP Media Customer who purchases publications in order to resell them. The retailer can have right of return and is one of the following: Wholesaler or Retailer A retailer is normally billed for the individual copies of a publication. In practice, the classification of sales channels and thus of customers in sales and distribution of printed publications is inconsistent. The following pairs of terms are frequently mixed: Subscription / retail Direct sales / reselling

retailer - Details

• 
  Key Concepts: 
  A retailer is a business that sells goods and services to customers. In the context of IS-M SAP for Media, a retailer is a business that sells media products such as books, magazines, newspapers, and other forms of media. 
  
  How to use it: 
  Retailers can use IS-M SAP for Media to manage their inventory, track sales, and analyze customer data. The software also allows retailers to create promotional campaigns and manage customer relationships. 
  
  Tips & Tricks: 
  Retailers should take advantage of the analytics capabilities of IS-M SAP for Media to gain insights into customer behavior and preferences. This can help retailers better target their marketing efforts and optimize their product offerings. 
  
  Related Information: 
  IS-M SAP for Media also offers retailers the ability to integrate with other systems such as ERP and CRM systems. This allows retailers to access customer data from multiple sources and gain a more comprehensive view of their customers.