What is marketing manager in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: marketing manager

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A manager who is responsible for corporate marketing operations and sales support, including partner management. A marketing manager supports the marketing director in ensuring both the marketing and strategic planning programs are executed.

Smart SAP Assistant

• Key Concepts: 
  A marketing manager in SAP is a role within the Customer Relationship Management (CRM) component of SAP. This role is responsible for managing the marketing activities of an organization, such as developing and executing marketing campaigns, analyzing customer data, and creating marketing materials. 
  
  How to Use It: 
  The marketing manager role in SAP CRM can be used to create and manage marketing campaigns, analyze customer data, and create marketing materials. The marketing manager can also use the CRM system to track customer interactions and analyze customer behavior. 
  
  Tips & Tricks: 
  When creating a marketing campaign in SAP CRM, it is important to consider the target audience and the desired outcome of the campaign. Additionally, it is important to track customer interactions and analyze customer behavior in order to optimize future campaigns. 
  
  Related Information: 
  The SAP CRM component also includes other roles such as sales managers, service managers, and analytics managers. Additionally, SAP CRM can be integrated with other SAP components such as ERP and HANA for a more comprehensive view of customer data.