What is marketing lead funnel in SAP CEC-MKT - SAP Marketing?

SAP Term: marketing lead funnel

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Page on Lead Dashboard, which contains charts displaying information about the current state of the lead stages, and their development over time.

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• Key Concepts: 
  The marketing lead funnel is a feature of the CEC-MKT SAP Marketing Cloud. It is a tool that helps marketers to track and manage leads throughout the entire customer journey. It allows marketers to identify, qualify, and nurture leads in order to convert them into customers. 
  
  How to use it: 
  The marketing lead funnel can be used to track leads from the initial contact through to the final sale. It provides an overview of the customer journey, allowing marketers to identify potential opportunities and take action accordingly. It also provides insights into customer behavior, enabling marketers to tailor their strategies accordingly. 
  
  Tips & Tricks: 
  When using the marketing lead funnel, it is important to ensure that all data is up-to-date and accurate. This will help ensure that the insights provided are reliable and actionable. Additionally, it is important to regularly review and update the funnel in order to ensure that it remains relevant and effective. 
  
  Related Information: 
  The marketing lead funnel is part of the CEC-MKT SAP Marketing Cloud suite of tools. Other features include campaign management, customer segmentation, and analytics. Additionally, SAP offers a range of other marketing solutions such as SAP Hybris Marketing and SAP Digital Interconnect.