What is marketing opt-in in SAP CEC-MKT - SAP Marketing?

SAP Term: marketing opt-in

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's consent to be contacted for marketing purposes. The marketing opt-in covers all communication channels that can be used for marketing messages, for example, mail, email, phone, mobile phone, or text messages.

Smart SAP Assistant

• Key Concepts: 
  Marketing opt-in is a feature of SAP Marketing Cloud that allows customers to give their consent to receive marketing communications from a company. This feature helps companies comply with data privacy regulations, such as the General Data Protection Regulation (GDPR). It also helps companies ensure that they are only sending marketing messages to customers who have given their consent. 
  
  How to use it: 
  To use the marketing opt-in feature, companies must first create a consent form that customers can fill out. This form should include information about the types of marketing communications customers will receive, how often they will receive them, and how they can opt-out of receiving them. Once the form is created, it must be linked to the company’s website or other digital channels. Customers can then fill out the form and give their consent to receive marketing communications. 
  
  Tips & Tricks: 
  When creating a consent form, it is important to make sure that it is clear and easy to understand. Customers should be able to easily understand what types of marketing communications they will receive and how often they will receive them. Additionally, it is important to make sure that customers are aware of their right to opt-out of receiving marketing communications at any time. 
  
  Related Information: 
  The marketing opt-in feature is part of SAP Marketing Cloud’s Consent Management solution. This solution also includes features such as data privacy compliance management and customer segmentation. Additionally, SAP Marketing Cloud offers other features such as campaign management and customer journey analytics.