1. SAP Glossary
  2. CRM-Customer Relationship Management
  3. customer care


What is customer care in SAP SRD-CRM - CRM-Customer Relationship Management?


SAP Term: customer care

  • Component: SRD-CRM

  • Component Name: CRM-Customer Relationship Management

  • Description: The activities involved in assisting customers. Examples of customer-care activities include handling product enquiries, providing recommendations, supplying pre-sales and after-sales support, and dealing with customer returns. Customer care can be provided by a service desk or by any employee in a customer-facing role.


Smart SAP Assistant

  • Key Concepts: 
    Customer care is a component of SAP's Customer Relationship Management (CRM) module. It is designed to help businesses manage customer relationships and provide better customer service. It includes features such as customer segmentation, customer service management, and customer analytics. 
    
    How to use it: 
    The customer care component of SAP CRM can be used to segment customers into different groups based on their needs and preferences. This allows businesses to tailor their services to each customer's individual needs. Additionally, the customer service management feature allows businesses to track customer interactions and provide better service. Finally, the customer analytics feature provides insights into customer behavior and preferences, allowing businesses to make more informed decisions about their customers. 
    
    Tips & Tricks: 
    When using the customer care component of SAP CRM, it is important to ensure that all customer data is kept up-to-date and accurate. Additionally, it is important to regularly review customer analytics in order to identify trends and make informed decisions about how best to serve customers. 
    
    Related Information: 
    For more information about SAP CRM and its components, please visit the SAP website at https://www.sap.com/products/crm.html. Additionally, there are many online resources available that provide tutorials and tips for using SAP CRM.
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