What is 'lead qualification level' in SAP SRD-CRM-MKT - CRM-Marketing?

lead qualification level - Overview

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A description of the quality of a lead. The lead qualification level, for example, hot, warm, or cold, is based on the interest shown by the prospective customer.

lead qualification level - Details

• 
  Key Concepts: 
  Lead qualification level is a feature of SAP CRM Marketing that allows users to assign a score to leads based on their potential value. This score is used to prioritize leads and determine which ones should be followed up on first. The score is based on criteria such as the lead's industry, company size, and other factors. 
  
  How to use it: 
  To use lead qualification level, users must first define the criteria they want to use to score leads. This can be done in the Lead Qualification Level Settings screen in SAP CRM Marketing. Once the criteria have been defined, users can assign a score to each lead based on how well it meets the criteria. 
  
  Tips & Tricks: 
  When setting up lead qualification level, it is important to consider the criteria that are most important for your business. For example, if you are targeting large companies, you may want to give higher scores to leads from larger companies. Additionally, it is important to regularly review and update the criteria as needed. 
  
  Related Information: 
  For more information about lead qualification level in SAP CRM Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US/f3d8f9a2b6c14e8a9f3d7c2b5f9e4d1a.html