What is lead readiness in SAP CEC-MKT - SAP Marketing?

SAP Term: lead readiness

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: State that a contact in / Cloud can reach, and that qualifies it to become a lead in SAP Hybris Cloud for Customer. The state is derived from interactions tracked for the contact, for example, the number of downloads, the number of emails opened, or based on contact data, such as profession, or company.

Smart SAP Assistant

• Key Concepts: 
  Lead readiness is a feature of the CEC-MKT SAP Marketing Cloud that helps marketers identify and prioritize leads based on their readiness to buy. It uses predictive analytics to analyze customer data and determine which leads are most likely to convert. This helps marketers focus their efforts on the most promising leads, increasing the likelihood of successful conversions. 
  
  How to use it: 
  Lead readiness can be used in a variety of ways. It can be used to identify potential customers who are ready to buy, prioritize leads based on their likelihood of conversion, and target marketing campaigns to the most promising leads. It can also be used to track customer behavior over time and identify trends in customer buying patterns. 
  
  Tips & Tricks: 
  When using lead readiness, it is important to ensure that the data being analyzed is accurate and up-to-date. This will help ensure that the predictive analytics are providing accurate results. Additionally, it is important to regularly review the results of lead readiness to ensure that the most promising leads are being targeted. 
  
  Related Information: 
  Lead readiness is just one of many features available in CEC-MKT SAP Marketing Cloud. Other features include lead scoring, segmentation, and campaign management. Additionally, CEC-MKT SAP Marketing Cloud integrates with other SAP products such as SAP Hybris and SAP CRM, allowing marketers to leverage data from multiple sources for more comprehensive insights into customer behavior.