What is lead stage in SAP CEC-MKT - SAP Marketing?

SAP Term: lead stage

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Indicates the lead readiness of a contact in SAP Hybris Marketing.

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• Key Concepts: 
  Lead stage is a term used in SAP Marketing Cloud to refer to the different stages of a lead’s journey. It is used to track the progress of a lead from initial contact to conversion. Lead stages are typically divided into four categories: Qualified, Contacted, Qualified and Converted. 
  
  How to use it: 
  Lead stages can be used to track the progress of leads in SAP Marketing Cloud. To use lead stages, you must first create a lead stage field in the system. This field will be used to assign each lead a stage based on their progress. You can then use this field to track the progress of leads and measure the success of your marketing campaigns. 
  
  Tips & Tricks: 
  When creating lead stages, it is important to ensure that they are clearly defined and easy to understand. This will help you track leads more effectively and make sure that your marketing campaigns are successful. Additionally, it is important to regularly review and update your lead stages as needed. 
  
  Related Information: 
  Lead stages are closely related to other terms such as lead scoring and lead nurturing. Lead scoring is used to measure the quality of leads, while lead nurturing is used to nurture leads through their journey from initial contact to conversion. Both of these terms are important for effective marketing campaigns in SAP Marketing Cloud.