What is 'sales prospecting' in SAP SD - Sales and Distribution?

sales prospecting - Overview

• Component: SD

• Component Name: Sales and Distribution

• Description: Seeking additional qualified prospects; turning opportunities into a qualified lead.

sales prospecting - Details

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  Key Concepts: 
  Sales prospecting is a process used in SAP Sales and Distribution (SD) to identify potential customers and determine their needs. It involves researching customer data, analyzing market trends, and developing strategies to target potential customers. 
  
  How to use it: 
  In SAP SD, sales prospecting is used to identify potential customers and determine their needs. This process involves researching customer data, analyzing market trends, and developing strategies to target potential customers. The data gathered can then be used to create targeted marketing campaigns and sales strategies. 
  
  Tips & Tricks: 
  When using SAP SD for sales prospecting, it is important to ensure that the data gathered is accurate and up-to-date. Additionally, it is important to use the data gathered to create targeted marketing campaigns and sales strategies that are tailored to the needs of the potential customer. 
  
  Related Information: 
  Sales prospecting is closely related to customer segmentation, which is the process of dividing customers into groups based on their characteristics. Customer segmentation can help businesses better understand their target audience and create more effective marketing campaigns. Additionally, customer segmentation can help businesses identify new opportunities for growth.