What is customer type in SAP IS-T-BD - IS-T Big Data?

SAP Term: customer type

• Component: IS-T-BD

• Component Name: IS-T Big Data

• Description: A way of grouping customers. For example, retail customers, corporate customers.

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• Key Concepts: 
  Customer type is a classification of customers in SAP IS-T Big Data. It is used to differentiate customers based on their characteristics, such as their size, industry, or geographic location. This classification helps to better understand customer behavior and preferences, and to tailor services and products accordingly. 
  
  How to use it: 
  In SAP IS-T Big Data, customer type is used to segment customers into different groups. This allows for more targeted marketing and customer service strategies. For example, a company may want to target customers in a certain geographic region with a specific product or service. By segmenting customers into different types, the company can more easily identify the right customers for the right product or service. 
  
  Tips & Tricks: 
  When creating customer types in SAP IS-T Big Data, it is important to consider the characteristics of each customer type. For example, if you are targeting customers in a certain geographic region, you should consider the local culture and language when creating the customer type. Additionally, it is important to consider the customer’s needs and preferences when creating customer types. 
  
  Related Information: 
  SAP IS-T Big Data also offers other features that can help you better understand your customers and tailor your services and products accordingly. These features include customer segmentation, predictive analytics, and sentiment analysis. Additionally, SAP IS-T Big Data offers tools for data visualization that can help you better understand your customers’ behavior and preferences.