What is customer type in SAP CEC-MKT - SAP Marketing?

SAP Term: customer type

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The quadrant of a coordinate system into which a customer falls depending on the two top-most key performance indicators KPIs in the scorecard calculation tree. The quadrant description can be configured.

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• Key Concepts: 
  Customer type is a classification of customers in SAP Marketing Cloud. It is used to group customers into different categories based on their characteristics, such as their industry, size, or location. This allows for more targeted marketing campaigns and better segmentation of customer data. 
  
  How to use it: 
  In SAP Marketing Cloud, customer type can be used to create customer segments and target specific groups of customers with tailored marketing campaigns. To create a customer type, go to the “Customer Types” tab in the CEC-MKT SAP Marketing Cloud application. From there, you can create a new customer type by entering the desired characteristics and assigning it a name. 
  
  Tips & Tricks: 
  When creating customer types, it is important to consider the characteristics that are most relevant to your business. For example, if you are targeting customers in a specific region, you may want to include location as one of the characteristics for your customer type. Additionally, you should consider creating multiple customer types so that you can target different groups of customers with different marketing campaigns. 
  
  Related Information: 
  For more information on customer types in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/cec-mkt/en-US/f9f3d7a8b2e14f8a9f3d7a8b2e14f8a9/latest/en-US/6c5d6b1e4d3e4f5d9b1e4d3e4f5d9b1e.html