What is substitute article in SAP IS-R-KUNDE - IS Retail (Customer)?

SAP Term: substitute article

• Component: IS-R-KUNDE

• Component Name: IS Retail (Customer)

• Description: Replaces an original article and can be a follow-up or replacement article.

Smart SAP Assistant

• Key Concepts: 
  Substitute article is a feature in SAP IS-Retail (Customer) that allows customers to substitute an article with another article. This feature is used when the customer wants to purchase an item that is not available in the store, but the store has a similar item that can be used as a substitute. 
  
  How to use it: 
  In order to use the substitute article feature, the customer must first select the item they wish to purchase. The store will then check if the item is available and if not, it will offer a substitute article. The customer can then select the substitute article and proceed with their purchase. 
  
  Tips & Tricks: 
  When using the substitute article feature, it is important to ensure that the substitute article is of similar quality and value as the original item. This will ensure that the customer is satisfied with their purchase and will help to maintain customer loyalty. 
  
  Related Information: 
  The substitute article feature can be used in conjunction with other features such as discounts and promotions. This can help to increase sales and customer satisfaction. Additionally, this feature can be used to track customer preferences and provide better customer service.