What is promotional lift in SAP IS-R-DM - Demand Management?

SAP Term: promotional lift

• Component: IS-R-DM

• Component Name: Demand Management

• Description: The response in demand to a particular promotional event.

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• Key Concepts: 
  Promotional lift is a feature of SAP IS-R-DM Demand Management that allows users to increase the demand for a product or service by running promotional campaigns. It enables users to create and manage promotional campaigns, track their progress, and measure their success. 
  
  How to use it: 
  To use promotional lift, users must first create a promotional campaign. This includes setting up the campaign parameters such as the target audience, budget, and duration. Once the campaign is created, users can then track its progress and measure its success by analyzing the data collected from the campaign. 
  
  Tips & Tricks: 
  When creating a promotional campaign, it is important to set realistic goals and objectives. This will help ensure that the campaign is successful and that it meets its desired outcomes. Additionally, it is important to track the progress of the campaign regularly in order to make any necessary adjustments or changes. 
  
  Related Information: 
  SAP IS-R-DM Demand Management also offers other features such as forecasting, inventory optimization, and demand planning. These features can be used in conjunction with promotional lift to further optimize demand management processes.