What is 'promotional lift' in SAP CA-DDF-RT - Demand Data Foundation for Retail?

promotional lift - Overview

• Component: CA-DDF-RT

• Component Name: Demand Data Foundation for Retail

• Description: The response in demand to a particular promotional event.

promotional lift - Details

• 
  Key Concepts: 
  Promotional lift is a term used in the SAP Demand Data Foundation for Retail (CA-DDF-RT) component. It is a measure of the increase in sales that is attributed to a promotional event. It is calculated by comparing the sales of a product during a promotional period to the sales of the same product during a non-promotional period. 
  
  How to use it: 
  The promotional lift metric can be used to measure the effectiveness of promotional campaigns. It can be used to compare different promotional campaigns and determine which ones are most successful. Additionally, it can be used to identify trends in customer behavior and make decisions about future promotional campaigns. 
  
  Tips & Tricks: 
  When calculating promotional lift, it is important to consider factors such as seasonality and other external factors that may affect sales. Additionally, it is important to compare the same product during both the promotional and non-promotional periods in order to get an accurate measure of the lift. 
  
  Related Information: 
  Promotional lift is related to other metrics such as market share and customer loyalty. Additionally, it can be used in conjunction with other metrics such as customer segmentation and pricing strategies in order to gain a better understanding of customer behavior.