What is promotional push in SAP CA-RT-AM - SAP Allocation Management for Retail?

SAP Term: promotional push

• Component: CA-RT-AM

• Component Name: SAP Allocation Management for Retail

• Description: A business scenario for allocating promotional products. It optimizes the allocation of products included in offers from distribution centers to stores.

Smart SAP Assistant

• Key Concepts: 
  Promotional push is a feature of SAP Allocation Management for Retail (CA-RT-AM) that allows retailers to quickly and easily push promotional items to their customers. This feature allows retailers to create and manage promotional campaigns, track customer responses, and adjust promotional strategies in real-time. 
  
  How to Use It: 
  To use the promotional push feature, retailers must first create a promotional campaign. This includes setting up the parameters of the campaign, such as the target audience, the type of promotion, and the duration of the promotion. Once the campaign is created, retailers can then use the promotional push feature to send out promotional messages to their customers. 
  
  Tips & Tricks: 
  When creating a promotional campaign, it is important to consider the target audience and tailor the message accordingly. Additionally, it is important to track customer responses in order to adjust promotional strategies in real-time. 
  
  Related Information: 
  For more information on SAP Allocation Management for Retail (CA-RT-AM), please visit SAP’s website at https://www.sap.com/products/allocation-management-retail.html.