What is demand group in SAP IS-R-DM - Demand Management?

SAP Term: demand group

• Component: IS-R-DM

• Component Name: Demand Management

• Description: A group of products having similar seasonality and cannibalization characteristics.

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• Key Concepts: 
  Demand group is a feature of SAP IS-R-DM Demand Management that allows users to group together similar demands. This helps to simplify the process of managing and analyzing demand data. It also allows users to quickly identify and respond to changes in demand patterns. 
  
  How to use it: 
  Demand groups can be created in the SAP system by assigning a unique identifier to each group. This identifier can then be used to filter and analyze demand data. For example, a user can create a demand group for a specific product or customer segment and then use the identifier to view only the demand data related to that group. 
  
  Tips & Tricks: 
  When creating demand groups, it is important to consider how the data will be used. For example, if the data will be used for forecasting, it may be beneficial to create multiple groups based on different time periods or customer segments. This will allow users to more accurately forecast future demand. 
  
  Related Information: 
  Demand groups are closely related to other features of SAP IS-R-DM Demand Management such as demand planning and demand forecasting. These features allow users to more accurately predict future demand and plan accordingly. Additionally, demand groups can be used in conjunction with other features such as pricing and promotions to better understand customer behavior and optimize pricing strategies.