What is 'demand group' in SAP CA-RT-PMR - SAP Promotion Management?

demand group - Overview

• Component: CA-RT-PMR

• Component Name: SAP Promotion Management

• Description: A group of products hypothesized to cannibalize each other during price changes and offers. Example: When a retailer promotes a particular brand of soft drinks, the sales of this brand increase. At the same time, the sales of a competing brand in the same demand group are expected to be reduced because consumers tend to buy the discounted products.

demand group - Details

• 
  Key Concepts: 
  Demand group is a feature of SAP Promotion Management that allows users to group together different types of demand for a particular product or service. This allows users to better manage their promotional activities and ensure that they are targeting the right customers. Demand groups can be used to target specific customer segments, such as those who have recently purchased a product or service, or those who have expressed an interest in a particular product or service. 
  
  How to use it: 
  To create a demand group, users must first define the criteria for the group. This includes selecting the type of demand (e.g. new customers, existing customers, etc.), the target market (e.g. age, gender, location, etc.), and any other relevant criteria. Once the criteria have been defined, users can then create the demand group by assigning it a name and description. 
  
  Tips & Tricks: 
  When creating a demand group, it is important to ensure that the criteria are as specific as possible in order to ensure that the right customers are targeted. Additionally, it is important to regularly review and update the criteria in order to ensure that the demand group remains relevant and up-to-date. 
  
  Related Information: 
  For more information on how to use demand groups in SAP Promotion Management, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CA-RT-PMR/latest/en-US/f9f8d7a2b3c14f8a9f3d7c6b2d5a4b1e.html