What is demand funnel in SAP CEC-MKT - SAP Marketing?

SAP Term: demand funnel

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Illustrates the contacts' development towards lead creation, over time, by lead stages, by campaign, and by source system.

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• Key Concepts: 
  Demand funnel is a feature of SAP Marketing Cloud (CEC-MKT) that helps marketers to identify and prioritize leads based on their potential value. It provides an overview of the entire customer journey, from initial contact to conversion. It also helps marketers to identify and target the most valuable leads, as well as track their progress through the funnel. 
  
  How to use it: 
  To use the demand funnel, marketers must first define their target audience and create a list of leads. They can then use the funnel to track each lead’s progress through the customer journey. The funnel will provide an overview of each lead’s engagement level, as well as their potential value. Marketers can then prioritize leads based on their potential value and focus their efforts on those with the highest potential. 
  
  Tips & Tricks: 
  When using the demand funnel, it is important to keep in mind that not all leads are created equal. Some leads may have a higher potential value than others, so it is important to prioritize those leads first. Additionally, it is important to track each lead’s progress through the funnel in order to identify any areas where they may be getting stuck or losing interest. 
  
  Related Information: 
  For more information about using the demand funnel in SAP Marketing Cloud (CEC-MKT), please refer to the official documentation here: https://help.sap.com/viewer/cec_mkts/latest/en-US/f9f8d7a2b3e14f8a9f3d7a2b3e14f8a9.html