What is marketing authorization holder in SAP IS-PHA-ATT - SAP Advanced Track and Trace for Pharmaceuticals?

SAP Term: marketing authorization holder

• Component: IS-PHA-ATT

• Component Name: SAP Advanced Track and Trace for Pharmaceuticals

• Description: A legal entity that is authorized to market a medicine in one, several, or all member states of the European Union. The marketing authorization holder owns all serialization data and uploads the data to the European hub. Marketing authorization holders can be original pack manufacturers or parallel distributors.

Smart SAP Assistant

• Key Concepts: 
  A marketing authorization holder (MAH) is a company that has been granted permission by a regulatory authority to market and distribute a pharmaceutical product. In the SAP Advanced Track and Trace for Pharmaceuticals (IS-PHA-ATT) component, the MAH is responsible for ensuring that the product is tracked and traced throughout its lifecycle. 
  
  How to use it: 
  The MAH is responsible for setting up the tracking and tracing system in IS-PHA-ATT, which includes defining the product, assigning serial numbers, and setting up the supply chain. The MAH must also ensure that all relevant data is collected and stored in the system. 
  
  Tips & Tricks: 
  It is important to ensure that all relevant data is collected and stored in IS-PHA-ATT, as this will help to ensure that the product can be tracked and traced throughout its lifecycle. Additionally, it is important to ensure that all stakeholders in the supply chain are aware of their responsibilities with regards to tracking and tracing. 
  
  Related Information: 
  For more information on IS-PHA-ATT, please refer to the SAP Help Portal: https://help.sap.com/viewer/product/IS_PHA_ATT/latest/en-US