What is marketing beacon in SAP CEC-MKT - SAP Marketing?

SAP Term: marketing beacon

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A tiny, battery-powered, Bluetooth, low-energy device that can be used to locate a mobile app user in a precise physical location, so that a marketer can conduct location-relevant marketing activities.

Smart SAP Assistant

• Key Concepts: 
  A marketing beacon is a feature of the SAP Marketing Cloud component of the SAP Customer Experience (CEC) suite. It is a tool that allows marketers to track customer behavior and engagement with their campaigns. It provides insights into customer preferences, interests, and buying habits, which can be used to create more targeted and effective marketing strategies. 
  
  How to use it: 
  The marketing beacon can be used to track customer interactions with emails, websites, and other digital channels. It can also be used to measure the effectiveness of campaigns by tracking customer engagement and conversions. Additionally, it can be used to segment customers based on their preferences and interests. 
  
  Tips & Tricks: 
  When using the marketing beacon, it is important to ensure that the data collected is accurate and up-to-date. Additionally, it is important to use the data collected to create targeted campaigns that are tailored to each customer’s individual needs and interests. 
  
  Related Information: 
  The marketing beacon is part of the SAP Customer Experience suite, which also includes components such as SAP Commerce Cloud, SAP Service Cloud, and SAP Sales Cloud. Additionally, it can be integrated with other tools such as Google Analytics and Adobe Analytics for more comprehensive insights into customer behavior.