What is ad spec master in SAP IS-M-AM - Advertising Management?

SAP Term: ad spec master

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Unit for managing collaterals that customers and agencies send to media organizations for the production of ad and online orders. Ad spec masters can be used to ensure that this information is received on time, transferred within a media organization promptly and returned to the customer or agency once the advertising has been published. This unit can contain any nunber of ad spec masters of different types. Ad specs and sub ad specs in ad and online items are assigned to ad spec masters.

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• Key Concepts: 
  Ad spec master is a component of the IS-M-AM Advertising Management module in SAP. It is used to define the specifications for an advertisement, such as its size, format, and other details. This information is then used to create an advertisement that meets the customer's requirements. 
  
  How to use it: 
  The ad spec master is used to create a template for an advertisement. This template includes all of the necessary information for creating an advertisement, such as its size, format, and other details. Once the template is created, it can be used to create an advertisement that meets the customer's requirements. 
  
  Tips & Tricks: 
  When creating an ad spec master, it is important to ensure that all of the necessary information is included in the template. This will help ensure that the advertisement meets the customer's requirements and is created correctly. Additionally, it is important to keep the ad spec master up-to-date with any changes in the customer's requirements. 
  
  Related Information: 
  The ad spec master is part of the IS-M-AM Advertising Management module in SAP. Other components of this module include ad creation, ad placement, and ad tracking. Additionally, there are other modules in SAP that can be used to manage advertising campaigns, such as IS-M-AD Advertising Campaign Management and IS-M-AC Advertising Campaign Analysis.