What is ad space in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: ad space

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The part of a website or an app dedicated to online advertisements.

Smart SAP Assistant

• Key Concepts: 
  Ad space is a term used in SAP CRM-ANA-MKT Marketing Analytics to refer to the area of a website or other digital platform where an advertisement is placed. It is the physical space that an advertiser pays for in order to display their ad. 
  
  How to use it: 
  Ad space can be used to target specific audiences and measure the effectiveness of an ad campaign. Advertisers can purchase ad space on websites, social media platforms, and other digital platforms. Advertisers can also purchase ad space on television, radio, and print media. 
  
  Tips & Tricks: 
  When purchasing ad space, it is important to consider the size of the ad space, the cost of the ad space, and the audience that will be viewing the ad. It is also important to consider the placement of the ad space in order to maximize its visibility and effectiveness. 
  
  Related Information: 
  Ad space is often used in conjunction with other marketing analytics tools such as keyword targeting, retargeting, and A/B testing. These tools can help advertisers optimize their campaigns and maximize their return on investment.