1. SAP Glossary
  2. Advertising Management
  3. ad spec master data record


What is ad spec master data record in SAP IS-M-AM - Advertising Management?


SAP Term: ad spec master data record

  • Component: IS-M-AM

  • Component Name: Advertising Management

  • Description: An ad spec master data record describes the following: Type and number of ad spec masters that a customer provides for ad production. Business partner who is involved in the management of the ad spec masters. Dates to be observed during production.


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  • Key Concepts: 
    Ad spec master data record is a component of the IS-M-AM Advertising Management module in SAP. It is used to store and manage all the specifications for an advertisement, such as the size, format, and other details. This data is then used to generate the advertisement and ensure that it meets the customer's requirements.
    
    How to use it: 
    The ad spec master data record is used to store all the specifications for an advertisement. This includes the size, format, and other details that are necessary for creating the advertisement. The data can then be used to generate the advertisement and ensure that it meets the customer's requirements.
    
    Tips & Tricks: 
    When creating an ad spec master data record, it is important to make sure that all of the necessary information is included. This includes the size, format, and other details that are necessary for creating the advertisement. Additionally, it is important to keep track of any changes that are made to the ad spec master data record so that they can be applied to future advertisements.
    
    Related Information: 
    The ad spec master data record is part of SAP's IS-M-AM Advertising Management module. This module also includes features such as budgeting, scheduling, and reporting tools that can be used to manage advertising campaigns. Additionally, there are other modules in SAP that can be used in conjunction with IS-M-AM Advertising Management, such as IS-M-MM Media Management and IS-M-CRM Customer Relationship Management.
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