What is ad item type in SAP IS-M-AM - Advertising Management?

SAP Term: ad item type

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Characteristic that classifies an advertising type that describes advertising areas in publications or sections of publications. You can use a booking unit of the ad item type to indicate that the Culture, Politics, Finance and Sport sections can be produced and sold in the common part of a daily newspaper.

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• Key Concepts: 
  Ad item type is a component of the SAP IS-M-AM Advertising Management module. It is used to define the characteristics of an advertisement item, such as its size, format, and cost. Ad item types are used to create and manage advertising campaigns in SAP. 
  
  How to use it: 
  Ad item types are created in the SAP system by entering the relevant information into the Ad Item Type Maintenance screen. This includes the item type name, size, format, and cost. Once created, ad item types can be used to create and manage advertising campaigns in SAP. 
  
  Tips & Tricks: 
  When creating ad item types in SAP, it is important to ensure that all relevant information is entered accurately. This will ensure that the ad item type is correctly configured for use in advertising campaigns. 
  
  Related Information: 
  Ad item types are part of the SAP IS-M-AM Advertising Management module. Other components of this module include ad campaigns, ad items, and ad placements.