What is ad insert item type in SAP IS-M-AM - Advertising Management?

SAP Term: ad insert item type

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Characteristic that classifies an advertising type that describes advertising media that can be delivered with a carrying publication in a defined distribution zone. You can use a booking unit of the ad insert item type to indicate that four ad pre-prints with a circulation of 100 000 respectively are to be home delivered on Saturdays with the regional issue of a daily newspaper to private households in the Central carrier route. Advertising media that can be distributed with a carrying publication are reproduced in ad inserts. A distinction is made between ad inserts and the ad insert item type in the system.

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• Key Concepts: 
  Ad insert item type is a component of the SAP IS-M-AM Advertising Management module. It is used to define the types of ad inserts that can be used in advertising campaigns. Ad inserts are items that are added to an advertisement, such as a coupon, flyer, or other promotional material. 
  
  How to use it: 
  Ad insert item types are created in the SAP system and assigned to an ad insert item group. This allows users to easily identify and manage the different types of ad inserts that are available for use in their advertising campaigns. Ad insert item types can also be used to define pricing and discounts for specific ad inserts. 
  
  Tips & Tricks: 
  When creating ad insert item types, it is important to ensure that they are properly categorized and labeled so that they can be easily identified and managed. Additionally, it is important to ensure that the pricing and discounts associated with each ad insert type are accurate and up-to-date. 
  
  Related Information: 
  Ad insert item types are closely related to other components of the SAP IS-M-AM Advertising Management module, such as ad insert groups, ad insert items, and ad insert pricing. Additionally, they can be used in conjunction with other components of the SAP system, such as pricing conditions and discounts.