What is trade promotion guideline in SAP CRM-MKT - Marketing?

SAP Term: trade promotion guideline

• Component: CRM-MKT

• Component Name: Marketing

• Description: Provides guidance to key account managers KAM to ensure that all parties within the division and/or business unit strategically approach trade spend programming in a consistent and optimal manner. The guidelines prevent or warn the KAMs that a promotion does not conform to established norms.

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• Key Concepts: 
  Trade promotion guidelines are used in SAP CRM-MKT Marketing to define the rules and regulations for trade promotions. These guidelines are used to ensure that all trade promotions are conducted in a fair and consistent manner. They also help to ensure that all promotional activities are in compliance with applicable laws and regulations. 
  
  How to use it: 
  Trade promotion guidelines can be used to define the rules and regulations for trade promotions. This includes setting limits on the amount of money that can be spent on a promotion, setting criteria for who is eligible to participate in a promotion, and setting deadlines for when a promotion must be completed. The guidelines can also be used to define the types of promotional activities that are allowed, such as discounts, giveaways, or contests. 
  
  Tips & Tricks: 
  When creating trade promotion guidelines, it is important to consider the goals of the promotion and the target audience. It is also important to ensure that all rules and regulations are clearly defined and easy to understand. Additionally, it is important to review the guidelines regularly to ensure that they remain up-to-date with any changes in laws or regulations. 
  
  Related Information: 
  For more information about trade promotion guidelines, please refer to SAP's official documentation on the topic. Additionally, there are many online resources available that provide additional information about trade promotion guidelines and how they can be used effectively.