What is Trade Promotion Management in SAP CRM-MKT - Marketing?

SAP Term: Trade Promotion Management

• Component: CRM-MKT

• Component Name: Marketing

• Description: Component in CRM used to implement marketing activities in the consumer goods industry in cooperation with retailers. All activities take place in a closed-loop scenario with several process steps.

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• Key Concepts: 
  Trade Promotion Management (TPM) is a component of the SAP Customer Relationship Management (CRM) Marketing module. It is designed to help companies manage their trade promotions, such as discounts, rebates, and other incentives, in order to maximize sales and profits. TPM helps companies track and analyze the effectiveness of their promotions, as well as manage the associated costs.
  
  How to use it: 
  TPM can be used to create and manage trade promotions, such as discounts, rebates, and other incentives. It can also be used to track and analyze the effectiveness of these promotions. Additionally, TPM can be used to manage the associated costs of the promotions, such as advertising and promotional materials.
  
  Tips & Tricks: 
  When creating a trade promotion, it is important to consider the target audience and the desired outcome. Additionally, it is important to consider the associated costs of the promotion and how they will be managed. Finally, it is important to track and analyze the effectiveness of the promotion in order to maximize its success.
  
  Related Information: 
  TPM is part of the SAP CRM Marketing module, which also includes other components such as Campaign Management and Lead Management. Additionally, TPM can be integrated with other SAP modules such as Sales & Distribution (SD) and Materials Management (MM).