What is trade promotion in SAP CRM-MKT - Marketing?

SAP Term: trade promotion

• Component: CRM-MKT

• Component Name: Marketing

• Description: activity used by industries that sell into the retail channel or via brokers or wholesalers. A trade promotion takes place within a specific time period, and aims to increase brand capital, brand awareness and market share. It is also used to increase sales volume or to launch new products or product lines.

Smart SAP Assistant

• Key Concepts: 
  Trade promotion is a marketing activity used by companies to increase sales of their products or services. It involves offering incentives such as discounts, coupons, free samples, and other promotional activities to encourage customers to purchase a product or service. Trade promotion is often used in conjunction with other marketing activities such as advertising and public relations.
  
  How to use it: 
  In SAP CRM-MKT Marketing, trade promotion can be used to create and manage promotional campaigns. This includes setting up discounts, coupons, and other incentives for customers. It also allows companies to track the effectiveness of their promotions and adjust them accordingly.
  
  Tips & Tricks: 
  When setting up a trade promotion campaign in SAP CRM-MKT Marketing, it is important to consider the target audience and the desired outcome of the campaign. Companies should also consider the cost of the promotion and how it will affect their bottom line.
  
  Related Information: 
  For more information on trade promotion in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and best practices for setting up successful trade promotion campaigns.