What is 'trade planning' in SAP CRM-MKT - Marketing?

trade planning - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: The process of planning promoted and non-promoted volume. The trade plan can include, for example, trade promotion funding, long-term incentives, and growth programs. Trade planning belongs to the overall process of sales planning.

trade planning - Details

• 
  Key Concepts: 
  Trade planning is a component of SAP CRM-MKT Marketing Planning. It is a tool used to plan and manage the trade activities of a company. It helps to optimize the trade activities by providing insights into customer behavior, market trends, and competitor strategies. It also helps to identify opportunities for growth and cost savings. 
  
  How to use it: 
  Trade planning can be used to plan and manage the trade activities of a company. It provides insights into customer behavior, market trends, and competitor strategies. It also helps to identify opportunities for growth and cost savings. The user can create plans for different types of trade activities such as promotions, discounts, pricing, and product launches. The user can also track the performance of the plans and make adjustments as needed. 
  
  Tips & Tricks: 
  When using trade planning, it is important to keep track of customer behavior, market trends, and competitor strategies. This will help to identify opportunities for growth and cost savings. It is also important to create plans that are tailored to the specific needs of the company. This will ensure that the plans are effective and efficient. 
  
  Related Information: 
  SAP CRM-MKT Marketing Planning provides other components such as campaign management, customer segmentation, and analytics. These components can be used in conjunction with trade planning to optimize the trade activities of a company.