What is trade marketing manager in SAP CRM-MKT - Marketing?

SAP Term: trade marketing manager

• Component: CRM-MKT

• Component Name: Marketing

• Description: The person responsible for managing trade spending across the various product lines and accounts.

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• Key Concepts: 
  A trade marketing manager is a role within the SAP CRM-MKT Marketing component. This role is responsible for developing and executing marketing strategies to increase sales and market share. They are also responsible for managing relationships with customers, suppliers, and other stakeholders. 
  
  How to use it: 
  The trade marketing manager is responsible for creating and executing marketing plans that will increase sales and market share. They will work with customers, suppliers, and other stakeholders to ensure that the plans are successful. They will also be responsible for tracking the progress of the plans and making adjustments as needed. 
  
  Tips & Tricks: 
  When creating a marketing plan, it is important to consider the customer’s needs and wants. It is also important to consider the competitive landscape and how your plan can differentiate your product or service from others in the market. Additionally, it is important to track progress and make adjustments as needed in order to ensure success. 
  
  Related Information: 
  The trade marketing manager role is closely related to other roles within the SAP CRM-MKT Marketing component such as the product manager, sales manager, and customer service manager. Additionally, this role may also be involved in activities such as pricing, promotions, advertising, and public relations.