What is real-time offer in SAP CRM-MKT - Marketing?

SAP Term: real-time offer

• Component: CRM-MKT

• Component Name: Marketing

• Description: An inbound product offer or message that is proposed to customers real-time, based on a defined set of criteria as well as rules defined in the rule builder. The criteria include eligibility, agent skills, recipient profile, and suitability. The customer initiates contact to receive a real-time offer.

Smart SAP Assistant

• Key Concepts: 
  Real-time offer is a feature of SAP CRM-MKT Marketing that allows companies to create and deliver personalized offers to customers in real-time. It enables companies to quickly respond to customer needs and preferences, and to create offers that are tailored to the individual customer. 
  
  How to use it: 
  Real-time offer can be used in a variety of ways. Companies can use it to create offers based on customer data, such as purchase history, demographics, and preferences. Companies can also use it to create offers based on current market conditions, such as pricing or availability. Finally, companies can use it to create offers based on customer behavior, such as browsing or searching for products. 
  
  Tips & Tricks: 
  When creating real-time offers, it is important to consider the customer’s needs and preferences. Companies should also consider the current market conditions and customer behavior when creating offers. Finally, companies should ensure that the offer is tailored to the individual customer and is delivered in a timely manner. 
  
  Related Information: 
  Real-time offer is part of SAP CRM-MKT Marketing, which is a suite of tools designed to help companies manage their marketing activities. Other features of SAP CRM-MKT Marketing include campaign management, lead management, and analytics.