What is real-time messaging in SAP CEC-EMA - SAP Emarsys?

SAP Term: real-time messaging

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A message sent out to a single recipient and triggered by a specific event.

Smart SAP Assistant

• Key Concepts: 
  Real-time messaging is a feature of the CEC-EMA SAP Emarsys platform that allows users to send messages to customers in real-time. This feature enables users to quickly respond to customer inquiries and provide timely customer service. It also allows users to send personalized messages to customers based on their preferences and interests. 
  
  How to use it: 
  To use the real-time messaging feature, users must first create a message template. This template should include the message content, the target audience, and any other relevant information. Once the template is created, users can then send the message to customers in real-time. The message can be sent via email, SMS, or other channels depending on the customer’s preferences. 
  
  Tips & Tricks: 
  When creating a message template, it is important to ensure that the content is relevant and engaging for the target audience. Additionally, it is important to consider the timing of the message and ensure that it is sent at an appropriate time for the customer. 
  
  Related Information: 
  The CEC-EMA SAP Emarsys platform also offers other features such as automated campaigns, segmentation, and analytics. These features can be used in conjunction with real-time messaging to create more effective customer engagement strategies.