What is real-time offer campaign in SAP CRM-MKT - Marketing?

SAP Term: real-time offer campaign

• Component: CRM-MKT

• Component Name: Marketing

• Description: Campaign of campaign type real-time offer RTOM in which the customer initiates inbound campaign interaction.

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• Key Concepts: 
  Real-time offer campaigns are a type of marketing campaign in SAP CRM-MKT Marketing that allow companies to quickly and easily create and deliver personalized offers to customers in real-time. This type of campaign is designed to increase customer engagement and loyalty by providing customers with offers that are tailored to their individual needs. 
  
  How to use it: 
  Real-time offer campaigns can be created in SAP CRM-MKT Marketing by selecting the “Create Campaign” option from the main menu. From there, users can select the “Real-Time Offer Campaign” option and enter the necessary information, such as the target audience, offer details, and delivery method. Once the campaign is created, it can be launched immediately or scheduled for a later date. 
  
  Tips & Tricks: 
  When creating a real-time offer campaign, it is important to ensure that the offer is relevant to the target audience. Additionally, it is important to consider the timing of the offer; for example, if the offer is for a limited time only, it should be sent out at an appropriate time so that customers have enough time to take advantage of it. 
  
  Related Information: 
  For more information on real-time offer campaigns in SAP CRM-MKT Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT_MKT/7.0/en-US