What is 'marketing prospect' in SAP CRM-MKT - Marketing?

marketing prospect - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: A potential or existing customer.

marketing prospect - Details

• 
  Key Concepts: 
  A marketing prospect is a potential customer identified by a company as having the potential to become a customer. It is a term used in SAP CRM-MKT Marketing to refer to a person or organization that has been identified as a potential customer. 
  
  How to use it: 
  In SAP CRM-MKT Marketing, marketing prospects can be identified through various methods such as market research, customer surveys, and lead generation campaigns. Once identified, the marketing prospect can be tracked and managed in the system. This includes tracking contact information, sales activities, and other relevant data. 
  
  Tips & Tricks: 
  When managing marketing prospects in SAP CRM-MKT Marketing, it is important to keep track of all relevant data and activities related to the prospect. This will help ensure that the company is able to effectively follow up with the prospect and convert them into a customer. 
  
  Related Information: 
  SAP CRM-MKT Marketing also provides tools for segmenting prospects into different categories based on their characteristics and preferences. This allows companies to target their marketing efforts more effectively and increase their chances of converting prospects into customers.