1. SAP Glossary
  2. Marketing
  3. mailing list


What is mailing list in SAP CRM-MKT - Marketing?


SAP Term: mailing list

  • Component: CRM-MKT

  • Component Name: Marketing

  • Description: Provides an overview of all E-mails within a specified number of marketing campaigns. This information includes the: Name of the campaign and of the E-mail Number of mails created and/or sent Date and time at which mails were created Number of times a link to a Web site was accessed The mailing list can be used to check for errors, to delete E-mails, and to check the success of a campaign.


Smart SAP Assistant

  • Key Concepts: 
    A mailing list is a feature of the SAP CRM-MKT Marketing component that allows users to create and manage lists of contacts for targeted marketing campaigns. It enables users to store contact information, such as names, email addresses, and phone numbers, in a centralized location. This information can then be used to send out emails, text messages, or other forms of communication to the contacts on the list.
    
    How to use it: 
    To create a mailing list in SAP CRM-MKT Marketing, users must first log into the system and navigate to the “Marketing” tab. From there, they can select “Mailing Lists” from the left-hand menu. This will open up a page where users can create a new list by entering the desired name and description. Once the list is created, users can add contacts by entering their information manually or importing them from an external file. 
    
    Tips & Tricks: 
    When creating a mailing list in SAP CRM-MKT Marketing, it is important to ensure that all contact information is accurate and up-to-date. This will help ensure that messages are delivered successfully and that campaigns are targeted correctly. Additionally, users should consider segmenting their lists into smaller groups based on criteria such as location or interests. This will allow them to send more personalized messages and increase the effectiveness of their campaigns. 
    
    Related Information: 
    For more information about using mailing lists in SAP CRM-MKT Marketing, users can refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and best practices for creating effective marketing campaigns using mailing lists.
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