What is bounce rule in SAP CRM-MKT - Marketing?

SAP Term: bounce rule

• Component: CRM-MKT

• Component Name: Marketing

• Description: A specifically designed procedure that defines how the system handles temporarily or permanently non-deliverable e-mails. Bounce rules are used in dynamic bounce processing to deal with different bounces appropriately. Each rule contains a specific set of data to be read from the response mail.

Smart SAP Assistant

• Key Concepts: 
  The bounce rule in SAP CRM-MKT Marketing is a feature that allows users to define rules for how the system should respond when a customer does not respond to an email or other communication. The bounce rule can be used to automatically unsubscribe customers from a mailing list, send a follow-up message, or take other actions. 
  
  How to use it: 
  To use the bounce rule in SAP CRM-MKT Marketing, users must first define the criteria for when the rule should be triggered. This includes setting the number of days after which the rule should be triggered and defining the action that should be taken when the rule is triggered. Once these criteria are set, users can then enable the bounce rule and it will be applied to all emails sent out from the system. 
  
  Tips & Tricks: 
  When setting up the bounce rule in SAP CRM-MKT Marketing, it is important to ensure that the criteria are set correctly so that customers are not unsubscribed from mailing lists unnecessarily. Additionally, users should consider setting up a follow-up message to be sent out when a customer does not respond to an email or other communication. This can help ensure that customers remain engaged with your business. 
  
  Related Information: 
  For more information on using the bounce rule in SAP CRM-MKT Marketing, please refer to the official documentation available on SAP's website. Additionally, there are many online resources available that provide tips and tricks for using this feature effectively.