What is 'earning potential' in SAP CRM-MKT-MPL-LOY - Loyalty Marketing?

earning potential - Overview

• Component: CRM-MKT-MPL-LOY

• Component Name: Loyalty Marketing

• Description: A member activity category for activity types that are likely to earn points for the member, and are typically created when a member spends money for a purchase.

earning potential - Details

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  Key Concepts: 
  Earning potential is a term used in SAP Loyalty Marketing to refer to the amount of loyalty points that a customer can earn for a particular transaction. It is calculated based on the customer's loyalty tier, the type of transaction, and any promotional offers that may be available. 
  
  How to use it: 
  In SAP Loyalty Marketing, earning potential is used to determine how many loyalty points a customer can earn for a particular transaction. This information can be used to create promotional offers that reward customers for their loyalty. 
  
  Tips & Tricks: 
  When creating promotional offers, it is important to consider the earning potential of each customer. This will help ensure that customers are rewarded appropriately for their loyalty. Additionally, it is important to consider the type of transaction and any promotional offers that may be available when calculating earning potential. 
  
  Related Information: 
  Earning potential is closely related to redemption potential, which is the amount of loyalty points that a customer can redeem for a particular transaction. Additionally, earning potential is also related to loyalty tiers, which are used to determine how many loyalty points a customer can earn or redeem for a particular transaction.