What is non-promotional spend in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: non-promotional spend

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: A financial agreement and investment between a buyer and a seller, which is related to the discounts, payment period, delivery expenses, and returns used in transactions and trade documents. These can be related to a promotion event or generally defined for all sales activities non-promotion relevant. These conditions are defined during the definition phase of the customer business planning process. This involves setting up a planning structure and grouping conditions so that the key account manager can effectively maintain values during the planning phase.

Smart SAP Assistant

• Key Concepts: 
  Non-promotional spend is a term used in Customer Business Planning (CBP) within SAP. It refers to the amount of money spent on marketing activities that are not related to promotional campaigns. This includes activities such as market research, customer segmentation, and product development. 
  
  How to use it: 
  Non-promotional spend can be tracked in SAP CBP by creating a budget for each activity and then tracking the actual spend against the budget. This allows companies to monitor their spending and ensure that they are staying within their budget. Additionally, it can be used to identify areas where spending can be reduced or increased in order to maximize efficiency. 
  
  Tips & Tricks: 
  When tracking non-promotional spend in SAP CBP, it is important to ensure that all activities are accurately categorized. This will help ensure that the data is accurate and that the budget is being tracked correctly. Additionally, it is important to review the budget regularly in order to identify any areas where spending can be reduced or increased. 
  
  Related Information: 
  Non-promotional spend is just one aspect of Customer Business Planning (CBP) within SAP. Other aspects include promotional campaigns, customer segmentation, and product development. Additionally, SAP CBP can be used to track other types of marketing activities such as advertising, public relations, and social media campaigns.