What is 'non-promoted volume' in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

non-promoted volume - Overview

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: The volume sold without a promotion running during a particular period for a particular product.

non-promoted volume - Details

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  Key Concepts: 
  Non-promoted volume is a term used in Customer Business Planning (CBP) within SAP. It refers to the volume of sales that is not attributed to any promotional activity. This volume is usually the result of regular sales activities, such as customer loyalty or regular product offerings. 
  
  How to use it: 
  Non-promoted volume can be used to measure the effectiveness of promotional activities. By comparing the total sales volume with the non-promoted volume, it is possible to determine how much of the total sales can be attributed to promotional activities. This can help businesses understand which promotional activities are most effective and which ones should be discontinued or improved. 
  
  Tips & Tricks: 
  When analyzing non-promoted volume, it is important to consider other factors that may have an impact on sales, such as seasonality or changes in customer preferences. This will help ensure that any conclusions drawn from the analysis are accurate and reliable. 
  
  Related Information: 
  Non-promoted volume is closely related to promoted volume, which refers to the volume of sales that can be attributed to promotional activities. Promoted volume can also be used to measure the effectiveness of promotional activities, but it does not provide as detailed an analysis as non-promoted volume.