What is internal target plan in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: internal target plan

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: A new marketing object used to define internal targets for customer business plans. The internal targets are defined at a higher level in the account hierarchy for example, for headquarters level or a certain market or regional level. The tool allows the targets to be disaggregated to the lower level in the hierarchy so that they can be used in the customer business plan.

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• Key Concepts: 
  Internal target plan is a component of Customer Business Planning (CBP) in SAP CRM. It is used to define and manage the sales targets of an organization. It allows users to set up and manage sales targets for different products, customers, and sales organizations. The internal target plan also provides a way to monitor the progress of sales activities and compare actual performance against the set targets. 
  
  How to use it: 
  The internal target plan can be used to set up and manage sales targets for different products, customers, and sales organizations. It allows users to define the target values for each product, customer, or sales organization. The target values can be set up in terms of quantity, value, or percentage of total sales. The internal target plan also provides a way to monitor the progress of sales activities and compare actual performance against the set targets. 
  
  Tips & Tricks: 
  When setting up an internal target plan, it is important to consider the following factors: 
  • The type of product or service being sold 
  • The customer segment being targeted 
  • The size of the market being served 
  • The competitive landscape 
  • The resources available for achieving the targets 
  • The timeline for achieving the targets 
  
  Related Information: 
  The internal target plan is part of SAP CRM's Customer Business Planning (CBP) module. Other components of CBP include customer segmentation, customer segmentation analysis, customer segmentation strategy, customer segmentation planning, and customer segmentation execution. These components are used to define and manage customer segments and their associated strategies.