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Component: CRM-MKT-MPL-CBP
Component Name: Customer Business Planning
Description: Goal to be achieved by the key account manager within a certain responsibility area. These targets are set by the management.
Key Concepts: Internal target is a term used in the Customer Business Planning (CBP) component of SAP's CRM-MKT-MPL suite. It is a target set by an organization for its own internal use, such as for budgeting or forecasting. It is not a target set by an external party, such as a customer or supplier. How to Use it: Internal targets can be used to measure the performance of an organization against its own goals. They can also be used to compare the performance of different departments or divisions within the organization. Internal targets can be set for any number of metrics, such as sales, profits, customer satisfaction, or employee engagement. Tips & Tricks: When setting internal targets, it is important to ensure that they are realistic and achievable. Setting overly ambitious targets can lead to frustration and demotivation among employees. It is also important to ensure that the targets are regularly reviewed and updated to reflect changes in the organization's goals and objectives. Related Information: Internal targets are closely related to external targets, which are targets set by external parties such as customers or suppliers. It is important to understand the differences between internal and external targets in order to effectively manage both types of targets. Additionally, internal targets should be aligned with the organization's overall strategy in order to ensure that they are meaningful and relevant.