What is brand owner in SAP CRM-CHM - Channel Management?

SAP Term: brand owner

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A manufacturer or vendor of a product or a range of products. Brand owners typically do not distribute their own goods or at least not entirely, but rather have an indirect sales network.

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• Key Concepts: 
  A brand owner is a company or individual that owns a brand. In the context of SAP CRM-CHM Channel Management, a brand owner is responsible for managing the relationships between the brand and its customers, partners, and other stakeholders. The brand owner is responsible for setting up and maintaining the channels through which the brand communicates with its customers and partners. 
  
  How to use it: 
  The brand owner is responsible for setting up and maintaining the channels through which the brand communicates with its customers and partners. This includes setting up customer service channels, such as phone lines, email addresses, and social media accounts. The brand owner is also responsible for setting up partner relationships, such as distributors, retailers, and other third-party vendors. 
  
  Tips & Tricks: 
  When setting up customer service channels, it is important to ensure that they are easy to use and accessible to all customers. Additionally, it is important to ensure that customer service representatives are properly trained in order to provide the best possible service. When setting up partner relationships, it is important to ensure that all parties involved are aware of their roles and responsibilities. 
  
  Related Information: 
  SAP CRM-CHM Channel Management provides tools for managing customer relationships, such as customer segmentation, customer loyalty programs, and customer analytics. Additionally, SAP CRM-CHM Channel Management provides tools for managing partner relationships, such as partner onboarding and partner performance management.