What is 'brand equity' in SAP CEC-MKT-CAT - Customer Attribution?

brand equity - Overview

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The commercial value that derives from consumer perception of a brand.

brand equity - Details

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  Key Concepts: 
  Brand equity is a measure of the value of a brand, based on the idea that the owner of a well-known brand name can generate more revenue simply by using the name than they would if they used a less well-known name. In SAP, the CEC-MKT-CAT Customer Attribution component helps to measure and manage brand equity by tracking customer interactions with a brand and attributing them to the brand’s value. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component allows users to track customer interactions with a brand and attribute them to the brand’s value. This data can then be used to measure and manage brand equity. The component also provides insights into customer behavior, allowing users to better understand their customers and tailor their marketing strategies accordingly. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component, it is important to ensure that all customer interactions are tracked accurately. This will ensure that the data collected is accurate and can be used to accurately measure and manage brand equity. Additionally, it is important to regularly review the data collected in order to identify any trends or changes in customer behavior that may need to be addressed. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component is part of SAP’s Customer Experience Management (CEM) suite of products. Other components in this suite include SAP Hybris