What is opportunity pipeline analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: opportunity pipeline analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: An evaluation that monitors current business development and expected sales volume. An opportunity pipeline analysis offers an overview of the opportunities that are expected to be closed within a defined timeframe.

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• Key Concepts: 
  Opportunity pipeline analysis is a feature of SAP CRM Analytics that allows users to analyze the sales opportunities in their pipeline. It provides an overview of the sales opportunities in the pipeline, including the number of opportunities, their value, and the probability of closing. It also provides insights into the performance of sales teams and individual sales reps. 
  
  How to use it: 
  To use opportunity pipeline analysis, users must first set up their CRM Analytics system. This includes setting up data sources, defining metrics, and creating reports. Once the system is set up, users can access the opportunity pipeline analysis feature from the CRM Analytics dashboard. From there, they can view a summary of their sales opportunities and drill down into individual opportunities for more detailed information. 
  
  Tips & Tricks: 
  When using opportunity pipeline analysis, it is important to keep track of changes in the sales pipeline over time. This will help users identify trends and make better decisions about how to manage their sales opportunities. Additionally, users should take advantage of the filtering options available in CRM Analytics to focus on specific opportunities or teams. 
  
  Related Information: 
  Opportunity pipeline analysis is just one of many features available in SAP CRM Analytics. Other features include customer segmentation, customer journey analysis, and customer lifetime value analysis. Additionally, SAP offers a range of other analytics solutions that can be used to gain insights into customer behavior and performance.