What is default opportunity churn rate in SAP CRM-ANA - CRM Analytics?

SAP Term: default opportunity churn rate

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Percentage value entered by the sales manager as an expected percentage of the total business opportunities that are forecasted to be lost in one sales stage of the sales cycle. This percentage value is applied to all the sales representatives for whom the sales manager is responsible. However, the sales manager may still create different opportunity churn rates and overwrite the default opportunity churn rates.

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• Key Concepts: 
  Default opportunity churn rate is a metric used in SAP CRM Analytics to measure the rate at which opportunities are lost or abandoned. It is calculated by dividing the number of lost opportunities by the total number of opportunities in a given period. This metric helps organizations to identify areas where they can improve their sales process and increase their success rate.
  
  How to use it: 
  To calculate the default opportunity churn rate, first determine the total number of opportunities in a given period. Then, count the number of lost opportunities in that same period. Finally, divide the number of lost opportunities by the total number of opportunities to get the default opportunity churn rate. 
  
  Tips & Tricks: 
  It is important to track this metric over time to identify trends and areas for improvement. Additionally, it is helpful to compare your default opportunity churn rate with industry benchmarks to get an idea of how your organization is performing relative to others. 
  
  Related Information: 
  The default opportunity churn rate is related to other metrics such as win rate and close rate. Win rate measures the percentage of opportunities that are won, while close rate measures the percentage of opportunities that are closed. By tracking these metrics together, organizations can gain a better understanding of their sales process and identify areas for improvement.