What is customer scoring in SAP CRM-ANA - CRM Analytics?

SAP Term: customer scoring

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A method used to assess a customer according to different criteria such as customer behavior, customer satisfaction, or churn behavior. These criteria are weighted and the resulting score is assigned to the customer.

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• Key Concepts: 
  Customer scoring is a feature of SAP CRM Analytics that allows businesses to assign numerical values to customers based on their past behavior. This score can be used to identify customers who are more likely to purchase certain products or services, or who may be more likely to respond positively to certain marketing campaigns. 
  
  How to use it: 
  To use customer scoring, businesses must first define the criteria they want to use for scoring customers. This could include factors such as past purchases, customer loyalty, or other customer-related data. Once the criteria have been defined, businesses can then assign numerical values to each customer based on their past behavior. 
  
  Tips & Tricks: 
  When using customer scoring, it is important to ensure that the criteria used for scoring are relevant and up-to-date. Additionally, businesses should regularly review and update their customer scoring criteria in order to ensure that they are accurately reflecting the current market conditions. 
  
  Related Information: 
  Customer scoring is a powerful tool for businesses looking to gain insights into their customers and target them with more effective marketing campaigns. Additionally, customer scoring can be used in conjunction with other features of SAP CRM Analytics such as predictive analytics and segmentation analysis.