What is customer score in SAP CRM-ANA - CRM Analytics?

SAP Term: customer score

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A value assigned to customer according to their ranking in a customer classification. The criteria for assigning customer scores are determined during customer scoring and are weighted.

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• Key Concepts: 
  Customer score is a metric used in SAP CRM Analytics to measure customer loyalty. It is calculated by taking into account customer behavior, such as purchase frequency, purchase amount, and customer feedback. The higher the customer score, the more loyal the customer is considered to be. 
  
  How to use it: 
  Customer score can be used to identify customers who are more likely to make repeat purchases or provide positive feedback. This information can then be used to target marketing campaigns or provide personalized customer service. Additionally, customer score can be used to identify customers who may need additional support or incentives in order to remain loyal. 
  
  Tips & Tricks: 
  It is important to keep in mind that customer score is not a static metric; it should be monitored regularly in order to ensure that it accurately reflects customer loyalty. Additionally, it is important to consider other factors when evaluating customer loyalty, such as customer satisfaction and engagement. 
  
  Related Information: 
  For more information on SAP CRM Analytics and customer score, please refer to the SAP Help Portal (https://help.sap.com/viewer/product/CRM_ANA/7.0/en-US). Additionally, you can find more information on customer loyalty metrics in the SAP Best Practices for Customer Relationship Management (https://www.sap-press.com/sap-best-practices-for-customer-relationship-management_3179/).